Open to students
of all nationalities having a bachelor degree

  • mechanical
  • transport
  • electro

Unique in Europe
two years master studies

  • high level of technical studies


  • combined with language studies

International cooperation
of six renowned universities

  • CTU in Prague
  • HAN
  • ENSTA Bretagne


  • ITB Bandung
  • TU Chemnitz
  • IFP Paris


Double degree
from two countries

  • depending on chosen universities and specialisations


  • Study stay in at least 2 countries

Eight specialisations
offered in the second year of study

  • Advanced Powertrains
  • Design of Vehicles
  • Alternative Powertrains
  • Modelisation and Computation

Eight specialisations
offered in the second year of study

  • Vehicle Dynamics and Intelligent Transport Systems
  • Internal Combustion Engines
  • Powertrains
  • Engines and Fuels

Marketing, Economy and Finances

Type Compulsory
Semester winter
Contact hours 26 (1 + 1)
Number of credits 2
Type of termination Assessment + Exam
Form Lectures + exercises
Lecturers Prof. Dr. Ing. František Freiberg
Doc. Dr. Ing. Zralý  

The course aim is to give students a glimpse on the marketing principles and rules, on the cost control, costing and budgeting, target costing and production and operations management



  • The nature of business and consumer marketing.
  • Portfolio analysis.
  • Demand analysis and sales forecasting.
  • Market segmentation, targeting and positioning
  • Products and their lifecycle.
  • Marketing mix.
  • Advertising, sales promotion, PR.
  • Pricing decision analysis.
  • Competitive strategies.
  • Developing market share

Economy and company finances:

  • Characteristics and practical usage of economic theory. Theory of customer, Theory of market, Theory of company. Economic of scale.
  • System of company control. Manager functions and techniques.
  • Cost control. Cost structure and impact on manager decisions. Cost analysis. Calculations. Target costing.
  • Financial and manager accounting.
  • Characteristic of finance control.
  • Financing with internal and external sources
  • Specific financing manners: leasing, factoring
  • Cash flow control
  • Evaluation of investment projects

 Study materials

  1. Freiberg, Kavan, Zralý: Outline, solved cases...? In electronic form
  2. Kavan M.: Management Study Guide, CTU, 2006, ISBN 80-01-03444-5
  3. Atrill P: Financial Management for Non-specialists, Prentice Hall, London 1997

Czech Technical University in Prague

Technicka 4
16607 Prague 6
Czech republic

Phone: +420 224 352 499
Fax: +420 224 352 500


ITB – Institut Teknologi Bandung
Faculty of Mechanical and Aerospace Engineering

Jl. Ganesa 10
40132 Bandung

Phone: +62-22-2504243
Fax: +62-22-2534099


TU Chemnitz
Technische Universität Chemnitz Fakultät für Maschinenbau

Reichenhainerstr. 70, A016
D-09126 Chemnitz
Deutschland (Germany)

Phone: +49 371 531 31079
Fax: +49 371 531 831079


HAN – Hogeschool van Arnhem en Nijmegen
Institut of Automotive Engineering and Management

Ruitenberglaan 29
NL-6802 CC Arnhem
The Netherlands

Phone: +31 (0)6 55 20 88 19
Phone: +31 (0)26 365 82 15


ENSTA Bretagne
Ecole Nationale Supérieure de Techniques Avancées Bretagne

2, rue Francois Verny
F-29806 Brest Cedex 9

Phone: +33 (0)2 98 34 89 11
Fax: +33 (0)2 98 34 88 00


CTU in Prague
Coordinator of MAE

Gabriela Achtenová

IT Bandung | Head of Mechanical
Design Research Group

Andi Isra Mahyuddin

TU Chemnitz
Coordinator of MAE

Diana Lohse

HAN in Arnhem
Masters program manager

Kea Bouwman

ENSTA Bretagne
Coordinator of MAE

Yann Marco