Open to students
of all nationalities having a bachelor degree

  • mechanical
  • transport
  • electro

Unique in Europe
two years master studies

  • high level of technical studies

 

  • combined with language studies

International cooperation
of six renowned universities

  • CTU in Prague
  • HAN
  • ENSTA Bretagne

 

  • ITB Bandung
  • TU Chemnitz
  • IFP Paris

 

Double degree
from two countries

  • depending on chosen universities and specialisations

 

  • Study stay in at least 2 countries

Eight specialisations
offered in the second year of study

  • Advanced Powertrains
  • Design of Vehicles
  • Alternative Powertrains
  • Modelisation and Computation

Eight specialisations
offered in the second year of study

  • Vehicle Dynamics and Intelligent Transport Systems
  • Internal Combustion Engines
  • Powertrains
  • Engines and Fuels

Marketing, Economy and Finances

Type Compulsory
Semester winter
Contact hours 26 (1 + 1)
Number of credits 2
Type of termination Assessment + Exam
Form Lectures + exercises
Lecturers Prof. Dr. Ing. František Freiberg
Doc. Dr. Ing. Zralý  
Anotation  

TARGET
The course aim is to give students a glimpse on the marketing principles and rules, on the cost control, costing and budgeting, target costing and production and operations management

CONTENT

Marketing:

  • The nature of business and consumer marketing.
  • Portfolio analysis.
  • Demand analysis and sales forecasting.
  • Market segmentation, targeting and positioning
  • Products and their lifecycle.
  • Marketing mix.
  • Advertising, sales promotion, PR.
  • Pricing decision analysis.
  • Competitive strategies.
  • Developing market share

Economy and company finances:

  • Characteristics and practical usage of economic theory. Theory of customer, Theory of market, Theory of company. Economic of scale.
  • System of company control. Manager functions and techniques.
  • Cost control. Cost structure and impact on manager decisions. Cost analysis. Calculations. Target costing.
  • Financial and manager accounting.
  • Characteristic of finance control.
  • Financing with internal and external sources
  • Specific financing manners: leasing, factoring
  • Cash flow control
  • Evaluation of investment projects

 Study materials

  1. Freiberg, Kavan, Zralý: Outline, solved cases...? In electronic form
  2. Kavan M.: Management Study Guide, CTU, 2006, ISBN 80-01-03444-5
  3. Atrill P: Financial Management for Non-specialists, Prentice Hall, London 1997

CTU
Czech Technical University in Prague

Address
Technicka 4
16607 Prague 6
Czech republic

Phone: +420 224 352 499
Fax: +420 224 352 500


E-mail: gabriela.achtenova@fs.cvut.cz

ITB – Institut Teknologi Bandung
Faculty of Mechanical and Aerospace Engineering

Address
Jl. Ganesa 10
40132 Bandung
Indonesia

Phone: +62-22-2504243
Fax: +62-22-2534099


E-mail: aim@ftmd.itb.ac.id

TU Chemnitz
Technische Universität Chemnitz Fakultät für Maschinenbau

Address
Reichenhainerstr. 70, A016
D-09126 Chemnitz
Deutschland (Germany)

Phone: +49 371 531 31079
Fax: +49 371 531 831079


E-mail: Christian.schmidt@mb.tu-chemnitz.de

HAN – Hogeschool van Arnhem en Nijmegen
Institut of Automotive Engineering and Management

Address
Ruitenberglaan 29
NL-6802 CC Arnhem
The Netherlands

Phone: +31 (0)6 55 20 88 19
Phone: +31 (0)26 365 82 15
Fax:


E-mail: joke.westra@han.nl

ENSTA Bretagne
Ecole Nationale Supérieure de Techniques Avancées Bretagne

Address
2, rue Francois Verny
F-29806 Brest Cedex 9
France

Phone: +33 (0)2 98 34 89 11
Fax: +33 (0)2 98 34 88 00


E-mail: yann.marco@ensta-bretagne.fr
E-mail: eliane.fonseca@ensta-bretagne.fr

CTU in Prague
Coordinator of MAE

Gabriela Achtenová
gabriela.achtenova@fs.cvut.cz

IT Bandung | Head of Mechanical
Design Research Group

Andi Isra Mahyuddin
aim@ftmd.itb.ac.id

TU Chemnitz
Coordinator of MAE

Diana Lohse
diana.lohse@mb.tu-chemnitz.de

HAN in Arnhem
Masters program manager

Kea Bouwman
Kea.Bouwman@han.nl

ENSTA Bretagne
Coordinator of MAE

Yann Marco
yann.marco@ensta-bretagne.fr